Danish design, Scandinavian knowledge!

Our new Target reel, is made to meet the demands of today’s fly fishers. We wanted to make a light and tuff reel with a full frame design, fully closed brake and in a modern and functional…

Danish design, Scandinavian knowledge!

Our new Target reel, is made to meet the demands of today’s fly fishers. We wanted to make a light and tuff reel with a full frame design, fully closed brake and in a modern and functional…

Danish design, Scandinavian knowledge!

Our new Target reel, is made to meet the demands of today’s fly fishers. We wanted to make a light and tuff reel with a full frame design, fully closed brake and in a modern and functional…

Danish design, Scandinavian knowledge!

The best of the best!

A.Jensen says:

''A long time were spent thinking, drawing and testing, and using the better part of a year building this reel until we were satisfied. The brake of Da…

The new 1+ Alfa reel for lineweights 1,2,3,4

Available in two colors.

The amazing Alfa reels from Finland. Recognizable from thousands because of the special colors. Finnish design and top quality! Very beautiful and striking…

The amazing Alfa reels from Finland. Recognizable from thousands because of the special colors. Finnish design and top quality! Very beautiful and striking reels from a young, promising company from Finland. Functional, durable…

The amazing Alfa reels from Finland. Recognizable from thousands because of the special colors. Finnish design and top quality! Very beautiful and striking reels from a young, promising company from Finland. Functional, durable…

The amazing Alfa reels from Finland. Recognizable from thousands because of the special colors. Finnish design and top quality! Very beautiful and striking reels from a young, promising company from Finland. Functional, durable…

A very solid, fully sealed and saltwater resistant CNC Super Large Arbor fly reel. These reels are made by designers who also work for the big brands. Only now without logo and marketing campaign. And so these reels are of the…

​A very solid, fully sealed and saltwater resistant CNC Super Large Arbor fly reel. These reels are made by designers who also work for the big brands. Only now without logo and marketing campaign. And so these reels are of the…

This is the showpiece ! My personal favorite. A more than great reel for the money. The reel can easily compete with the really big brands. Only for sure less than half of the price of the major brands. The reel is salt water…

Wychwood’s Truefly Super Large Arbor (SLA) MkII cassette reel has been created using the highest design specification and a contemporary design to produce the largest arbor and the lightest reel in its class.

The modern…

Flow-Beyond Expectations, this new sub-brand redefines value without compromise on performance via pioneering design & high-quality manufacturing. Portraying a product at a far superior price-point, new Flow reels are offered for…

This is the most price-competitive reel available on the market. A fantastic quality Machine-Cut CNC Reel. Precision milled from T6061 bar aluminum. Very exact graphite disc drag and a large arbor design. Where do you find such a…

Nice and beautiful lightweight fly reel with a fine drag system. great value, great fishing!

Its CNC-machined aluminum alloy of weight, the option of left to right hand convertibility and rotary knob system enable you to put…

Designed to allow anglers more line feel and the ability to make more casts without fatigue, its CNC-machined aluminum alloy of weight, the option of left to right hand convertibility and rotary knob system enable you to put…

Very robust and excellent value for money fly fishing reel. It is a die-cast aluminum fly fishing reel with a good teflon brake system. Great for the beginner or as a back up reel or extra reel. Useful for example to store your…

Key ring with golden flyreel. A must have or nice give away for every fly-fisherman!